The IATF Congress 2024 stands as a pivotal moment, marking a critical juncture for language education. With its theme "Tradition, Transition, and Adaptation," the Congress highlighted the urgent need to balance technological innovation with the preservation of linguistic and cultural heritage. Workshops on AI, augmented reality, and media integration, alongside collaborative discussions with industry leaders and government representatives, underscored the association’s evolving role. By embracing modern tools and fostering strategic partnerships, the IATF Congress 2024 set the stage for a transformative future, reinforcing its commitment to innovation and its leadership in global language education