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Celebrating Unity and Excellence: Shaan and PT Usha at India House, Paris Olympics 2024

At India House during the Paris Olympics 2024, renowned singer Shaan and legendary athlete PT Usha united to inspire Le Frehindi’s dedicated volunteers. Their visit was marked by motivating stories, heartfelt interactions, and invaluable advice, deeply impacting everyone present. Shaan and PT Usha’s presence highlighted the vital role of volunteerism and community efforts, showcasing how passion and commitment can drive significant change. Their engagement not only uplifted the spirits of the volunteers but also reinforced the importance of their contributions to society, particularly in the context of a global sporting event. This memorable event emphasized the power of dedication and the profound impact of collective efforts, leaving a lasting impression on all who were involved. Shaan’s Anticipation for Paris Olympics 2024: A Melody of Inspiration During the 2024 Paris Olympics, a mesmerizing act by Shaan entranced a worldwide audience. The Indian classical music genre presented in his album included such commonly known songs as “Tanha Dil,” “Chand Sifarish,” “Jab Se Tere Naina,” and “Behti Hawa Sa Tha Woh.” As Shaan began with “Tanha Dil,” the crowd fell silent, drawn into the song’s haunting melody and touching lyrics. His soulful voice set a heartfelt tone for the evening. The mood shifted with “Chand Sifarish,” where the upbeat rhythm and romantic lyrics had the audience swaying and singing along. Shaan’s charisma and dynamic stage presence were evident, affirming his status as one of India’s most cherished singers. “Jab Se Tere Naina” brought a deeper emotional connection as Shaan’s smooth vocals resonated with the crowd. The performance concluded with “Behti Hawa Sa Tha Woh,” an uplifting song that left the audience inspired and joyful. During the event, Shaan also engaged in an insightful discussion with the CEO of Le Frehindi, a Paris-based organization promoting cultural exchange and who also were the logistical partners for the event. They highlighted the essential role of bilingual volunteers in facilitating interactions between athletes and visitors from India and France. Shaan praised the volunteers’ efforts in bridging cultural gaps and encouraging understanding of Indian culture. The Paris Olympics 2024 was a celebration of both athletic prowess and cultural diversity. Shaan’s performance underscored the importance of music and language in bridging cultural divides, leaving a lasting impression on all who attended. PT Usha’s Visit to Paris Olympics 2024: A Glimpse into India’s Athletic Prowess At the Paris Olympics 2024, India House was honored to host the legendary athlete Pt. Usha, who graced the event with her inspiring presence. During her visit, PT Usha met with Le Frehindi’s dedicated volunteers, who played a crucial role in facilitating cultural exchange and logistical support. In her engaging conversation with the volunteers, PT Usha shared profound insights into her distinguished athletic career, reflecting on her journey and the evolution of Indian athletics on the global stage. Her anecdotes and experiences resonated deeply with both the volunteers and the audience, highlighting the dedication and perseverance required to excel in sports. PT Usha also expressed admiration for Le Frehindi’s volunteers, emphasizing their vital contribution to the Olympics. These volunteers, fluent in both French and Hindi, bridge cultural gaps by assisting with communication between Indian athletes, officials, and visitors from France. Their efforts extend beyond mere translation, encompassing the organization of events, coordination of activities, and providing essential support to ensure smooth interactions. The seamless integration of cultural insights and logistical assistance facilitated by these volunteers enhances the overall experience of the Olympics, making it a truly inclusive and memorable event for all participants. PT Usha’s visit underscored the significance of these volunteers in encouraging international understanding and cooperation. Her interaction with them highlighted how their invaluable contributions are integral to the success of such grand international gatherings, celebrating not just athletic excellence but also the spirit of global unity. Shaan and PT Usha’s Unifying Impact at India House  In conclusion, the presence of PT Usha and Shaan at India House during the Paris Olympics 2024 highlighted India’s cultural and athletic legacy. PT Usha shared insights from her distinguished athletic career, inspiring attendees with her stories of dedication and perseverance. Shaan’s performance showcased India’s musical heritage, captivating the audience with his emotive arrangements.  Their interactions with Le Frehindi’s volunteers underscored the critical role these individuals play in facilitating cultural exchange. The volunteers bridged communication gaps, managed logistics, and enriched the event experience for athletes and visitors alike.  Their collective impact exemplified the power of music, sports, and cultural exchange in fostering international understanding and cooperation. Join us at India House and be part of this historic celebration. See you there!  If you need any help, feel free to reach out to us via call/whatsapp at +33 6 01 36 09 96 or write to us at team@lefrehindi.com as Team Le Frehindi will be at your disposal throughout the event. Go Team India!
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Day 3 of Le Frehindi’s Volunteer Training: Ready to Represent India at the Paris Olympics

Delving into Indian Handicrafts at the Swadesh Pavilion As the Paris Olympics approach, Le Frehindi’s volunteers are gearing up to take charge of the Swadesh Pavilion at the India House initiative. Backed by Reliance Foundation, this initiative aims to showcase India’s rich cultural heritage through its diverse and vibrant handicrafts. On 26th July, Day 3 of the volunteer training focused on developing customer engagement skills, ensuring our volunteers are well-prepared to introduce visitors to the exquisite world of Indian arts and crafts. The Journey of Indian Artisans The journey of Indian handicrafts to Paris begins in the heartlands of India, where artisans have honed their crafts over generations. These skilled craftsmen, specializing in art forms such as Banarasi weaving, Pattachitra, Sozni embroidery, and Blue Pottery, were meticulously selected through a collaborative effort spearheaded by Reliance Foundation. Swadesh: A Celebration of Heritage Swadesh embodies the spirit of Make in India, offering a curated collection of products ranging from apparel and home textiles to jewelry and wellness products. Each item in the Swadesh collection is a testament to the skill and dedication of Indian artisans, crafted using traditional methods and local materials. This initiative not only helps in preserving these crafts but also ensures that they remain economically viable for future generations. Cultural Highlights at the India Pavilion Visitors to the India Pavilion can expect to be mesmerized by a wide variety of cultural objects: Additionally, visitors can enjoy traditional henna designs and a variety of regional culinary delights, ensuring an enchanting experience at the pavilion​! Empowering Youth Through Cultural Exchange Le Frehindi is dedicated to empowering youth, and our collaboration with the India House initiative at the Paris Olympics is a golden opportunity to showcase this commitment. During the training, volunteers learned valuable skills in customer engagement and cultural representation, preparing them to be perfect cultural ambassadors at the Swadesh Pavilion. This experience is expected to benefit them in their future career paths, enhancing their interpersonal and professional skills. Social Volunteering Project in the Himalayas Le Frehindi continues to offer youth programs that facilitate cultural exchange. We are excited to announce a new social volunteering project in the Uttarakhand region of India, starting in January 2025. This initiative will enable European high school students to volunteer in the Himalayas, focusing on several key areas: Participants will gain invaluable insights into the traditional Indian way of life, learning about the history and processes involved in making traditional crafts. This experience will enhance their teaching, leadership, and cross-cultural communication skills, fostering empathy and adaptability. Join Us in Celebrating and Supporting Indian Artisans Le Frehindi’s efforts in promoting Indian arts and initiating social volunteering projects highlight our commitment to cultural preservation and community support. By bringing Indian culture to an international audience through Swadesh and fostering cross-cultural exchange in Uttarakhand, we aim to make a meaningful impact. Join us in celebrating and supporting these initiatives to preserve cultural heritage and create enriching experiences across continents. For more details, kindly visit our website at www.lefrehindi.com. You can also reach out to us directly through our Contact Page. To connect with us via WhatsApp or phone, please use the following numbers: +91 9811237050 / 45 / 67. For email correspondence, you can reach our team at team@lefrehindi.com. Together, let’s make a difference and keep our cultural traditions alive!
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Day 2 at Le Frehindi’s Volunteer Training: Discovering the Artisans and Crafts of India at India House

India’s rich heritage is woven with the stories of its skilled artisans and the unique crafts they create. On the second day of our training at the India House Pavilion, our volunteers delved deeper into the world of Indian handicrafts, learning about the diverse products, their origins, and the artisans behind them. This knowledge equips our volunteers to provide visitors with a comprehensive understanding of the beauty and intricacy of Indian crafts. The India House, a symbol of cultural exchange, serves as the perfect backdrop for this initiative. It is a place where visitors can immerse themselves in the diverse cultural heritage of India, guided by the enthusiastic volunteers of Le Frehindi. Day 2 Training: Exploring the Diversity of Indian Handicrafts Our volunteers’ journey on the second day of training was both enlightening and inspiring. Here’s a detailed look at what they learned: Understanding Products from Different Sections Our volunteers explored various sections within the India House Pavilion, each dedicated to different types of products. They learned about: Origins and Artisan Information A significant part of the training involved understanding the origins of these crafts and the stories of the artisans who create them. Volunteers learned: Highlighting What Makes These Articles Special and Rare Volunteers were trained to identify and highlight the unique aspects of the crafts, such as: Educating Visitors and Promoting ‘Made in India’ Armed with this detailed knowledge, our volunteers are ready to: Celebrating Indian Craftsmanship at the India House Pavilion Day 2 of our training was an immersive exploration into the heart of Indian craftsmanship. Our volunteers are now well-equipped with the knowledge and passion needed to guide visitors through the India House Pavilion. They are ready to share the fascinating stories behind each craft and promote the rich culture and heritage of India, which aligns perfectly with Le Frehindi’s mission. At Le Frehindi, we never miss an opportunity to support India and strengthen Indo-French relations. Our commitment to fostering cultural exchange and understanding between India and Europe is unwavering. Being part of this initiative, which celebrates Indian art and culture, is a testament to our dedication.  Our volunteers are geared up and ready to serve with full enthusiasm. They are prepared to assist visitors in every way possible, ensuring each guest has a memorable and enriching experience at the pavilion. Join us in celebrating the beauty and diversity of Indian art and culture, and uncover the unique stories that make each piece truly special. Explore, learn, and celebrate with Team Le Frehindi at the India House Pavilion!
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Day 1 at Le Frehindi’s Volunteer Training: Unveiling Indian Art and Culture at India House Pavilion

India’s rich tapestry of art, culture, and heritage captivates people globally. In a unique initiative, the Reliance Foundation, in partnership with the Indian Olympic Association (IOA), brings this cultural experience to life at the India House Pavilion. Le Frehindi proudly serves as the logistics partner, ensuring smooth operations. Our dedicated volunteers, who have undergone comprehensive training, are ready to assist visitors and enhance their experience. Day 1 Training: Exploring Indian Heritage with Team Le Frehindi Our volunteers embarked on a three-day training session at the iconic India House, gaining the necessary skills and knowledge to serve visitors effectively. Here’s a detailed look at what they learned on the first day: Mastering Retail Operations at the India House Pavilion Understanding retail operations is crucial for a seamless visitor experience. Our volunteers learned to: Understanding the Origins and Significance of Indian Artifacts A significant part of the training involved learning about the history and origins of the items on display. Our volunteers were educated on: Enhancing Visitor Experience Through Knowledge Sharing Equipped with this knowledge, our volunteers are ready to: Celebrating Indo-French Relations and Indian Heritage Le Frehindi never misses a chance to support India and strengthen Indo-French relations. Our commitment to fostering cultural exchange and understanding between India and France is unwavering. The India House Pavilion is more than just an exhibition space; it is a celebration of India’s diverse and vibrant heritage, and an opportunity to fortify our longstanding ties with the world! Our volunteers are all geared up and ready to serve with full enthusiasm, prepared to assist in every way possible to ensure that every visitor has a memorable and enriching experience at the pavilion. We are proud to contribute to this initiative and make this cultural celebration possible. Le Frehindi is honored to be part of this cultural journey, with our volunteers ready to guide and assist, helping every visitor leave with a deeper appreciation of India’s cultural richness. Join us in celebrating the beauty and diversity of Indian art and culture, and discover the stories that make each piece truly special.
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Inscrivez-Vous Maintenant: International French Spell Bee Registration Closing Soon!

Time is Running Out! Bonjour, young Francophiles! Are you ready to embark on an unforgettable adventure, immersing yourself in the beauty of the French language and culture? The International French Spell Bee is just around the corner, and we’re excited to announce that registration is still open – but not for long! A Brief History of Le Frehindi Le Frehindi, a pioneer in promoting French language and culture, has been dedicated to fostering a love for French among students worldwide for over 20 years. With a rich history of organizing language competitions, cultural events, and exchange programs, we have benefited thousands of students and teachers, empowering them to excel in French language learning. Our programs have provided a platform for students to showcase their skills, learn about French culture, and connect with like-minded individuals, while our cultural exchange programs have enabled students to immerse themselves in French culture and develop a deeper understanding of the language. As a leading organization in French language and culture promotion, Le Frehindi has established a global community of Francophiles who share a passion for the French language and culture. Our events and programs have been designed to be fun, engaging, and challenging, providing students and teachers with opportunities to develop their language skills, cultural awareness, and pedagogical expertise. With a strong network of partners and collaborators, we continue to innovate and expand our offerings, providing a platform for language learners to connect, share, and learn from each other, and to promote French language and culture worldwide. International French Spell Bee Competition  The International French Spell Bee is a prestigious language competition by le frehindi that brings together students from around the world to showcase their French language skills. The competition has gained immense popularity, with over 180 schools from 5 countries participating in the previous edition. This year, it is expected to attract an even larger number of participants, making it a truly global event. The International French Spell Bee provides a platform for students to demonstrate their proficiency in French spelling and pronunciation, while also promoting cultural exchange and understanding among participants from diverse backgrounds. Exam Categories and Rounds Each year, the Spell Bee is conducted for 3 levels of French Learners and students are expectedto compete in their specific category.Basic : Students of Grade 4, 5 & 6Intermediate: Students of Grade 7 & 8Advanced : Students of Grade 9 & above. The competition consists of three rounds: Benefits to Students and Teachers By participating in the International French Spell Bee, students and teachers can: Exciting Free Trips and Workshop We offer an exclusive opportunity for the top three winners in each category to embark on an all-expenses-paid trip to: Additionally, we’re organizing a workshop for teachers, where they can: Don’t Wait – Register Now! Registration for the International French Spell Bee will close soon, so don’t miss your chance to participate in this incredible event. Take the first step towards an unforgettable adventure and register now! Important Dates to Remember How to Register To register for the International French Spell Bee, simply follow these easy steps: Don’t Let This Opportunity Slip Away Inscrivez-vous maintenant and take the first step towards an unforgettable adventure in the world of French language and culture. We look forward to receiving your registration and welcoming you to the International French Spell Bee community! Stay Connected Follow us on social media to stay updated on the latest news, tips, and resources for the International French Spell Bee: Au Revoir… for Now! We can’t wait to see you at the International French Spell Bee! Don’t forget to register before it’s too late. À bientôt, Le Frehindi
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How to Reach India House at Paris Olympics 2024: A Comprehensive Guide

Introduction As the Paris Olympics 2024 approaches, the excitement is palpable, especially for Indian fans traveling to the City of Lights to cheer for their athletes. One of the key destinations for Indian travelers will be India House, located at Parc de la Villette. This blog, brought to you by L’association Frehindi, a Paris-based organization proudly supporting the Reliance Foundation and the Indian Olympic Association (IOA) with logistical assistance and volunteers, will guide you through reaching India House from the airport, nearby metro stations, and explore nearby tourist attractions, shopping complexes, eateries, famous cafes, and monuments. Getting to Paris From India to Paris Flights from major Indian cities like New Delhi, Mumbai, Bangalore, and Chennai operate frequently to Paris Charles de Gaulle Airport (CDG) and Orly Airport (ORY). Both airports are well-connected and offer various transportation options to the city center. From Charles de Gaulle Airport (CDG) to India House From Orly Airport (ORY) to India House Reaching India House Nearest Metro Station Walking Distance From Porte de la Villette metro station, it is a 5-minute walk to reach India House. Location of India House Prairie du Cercle Nord, Parc de la Villette Nearby Tourist Attractions Nearby Monuments and How to Reach Them Nearby Malls and Shopping Complexes Eateries and Famous Cafes Food Chains Conclusion Navigating Paris to reach India House at Parc de la Villette during the 2024 Olympics will be an exciting adventure. With well-connected transportation options from the airports, a comprehensive metro system, and a plethora of attractions, shopping, and dining choices nearby, your stay in Paris is bound to be memorable. Ensure you plan your journey and explore the vibrant culture and landmarks that the city has to offer. Le Frehindi is proud to support our nation and assist the Reliance Foundation and the IOA in making the Paris Olympics a smooth and enjoyable experience for all Indian fans. If you need any help, feel free to reach out to us via call/whatsapp at +33 6 01 36 09 96 or write to us at team@lefrehindi.com as Team Le Frehindi will be at your disposal throughout the event. Go Team India!
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Shaan set to shine at India House for Paris Olympics 2024

We are thrilled to announce that Shaan, the beloved Bollywood singer, will be performing at the India House Pavilion during the Paris Olympics on July 27, 2024. This event is not just a concert; it marks a significant moment for Le Frehindi, a Paris-based youth benefit organization dedicated to facilitating student exchange programs between India and Europe. Shaan: The Heartbeat of Bollywood Shaan’s music has always resonated with the youth, capturing the essence of love, dreams, and cultural richness. A charming man with a sweet smile that makes hearts melt instantly, he is also a TV presenter, a composer, and an actor. Truly versatile!His songs truly have a timeless appeal. Classical, folk, pop, rock, romantic, in any genre of music, he sings in Hindi for the most part, and sometimes in Bangla, which is his mother tongue. His melodious voice and iconic songs, including “Tanha Dil,” “Chand Sifarish,” “Jab Se Tere Naina,” and “Behti Hawa Sa Tha Woh,” have bridged generational and cultural gaps, making him a perfect ambassador for Le Frehindi’s mission. Just as Shaan’s music brings people together, Le Frehindi aims to connect the youth of India and the world through cultural exchange and educational opportunities. A Landmark Event: India House at the Paris Olympics India House at La Villette is a historic first for the Olympic Games, serving as a vibrant hub of Indian culture and sports. Visitors can immerse themselves in India’s rich heritage through yoga sessions, craft demonstrations, Indian handicrafts and dynamic performances of Indian music and dance. This venue not only honors our athletes and their victories but also provides a warm welcome to the world, showcasing India’s journey in the Olympics since 1920. Celebrate with Indian Athletes One of the standout features of India House is the opportunity to meet and interact with Indian athletes. Fans can engage with their sports heroes, sharing in their stories and celebrating their achievements on the global stage. This unique blend of sports and culture makes India House a must-visit during the Paris Olympics 2024. Le Frehindi: Bridging Cultures and Creating Global Citizens The philosophy of Le Frehindi revolves around creating global citizens who appreciate and celebrate diversity. By integrating music, dance, tradititons and other cultural experiences into our programs, we provide students with a unique platform to learn and grow. Shaan’s life and music embody this spirit of unity and cultural celebration, making his performance at the India House Pavilion a symbolic convergence of our shared values. Le Frehindi has been instrumental in managing logistics and providing volunteers for India House throughout the Olympics, ensuring a seamless and enriching experience for all visitors. Their commitment to fostering understanding and camaraderie among the youth aligns perfectly with the event’s goal of celebrating Indian culture and sports. Join the Celebration As Shaan’s melodies fill the air, we at Le Frehindi, envision a world where music and culture bridge distances, fostering understanding and camaraderie among the youth. This harmonious blend of music, culture, sports and education at the Paris Olympics 2024 is a testament to the shared values of unity and celebration. Register Now! Don’t miss this chance to witness Shaan live in concert and experience the best of Indian culture and sports. For just 5 euros, you can enjoy this extraordinary event and support our athletes at the Paris Olympics. To buy your tickets, click here: Register Now. Reaching India House Nearest Metro Station Walking Distance From Porte de la Villette metro station, it is a 5-minute walk to reach India House. Location of India House Prairie du Cercle Nord, Parc de la Villette For detailed instructions on how to reach India House, Click here! Join us at India House and be part of this historic celebration. See you there!  If you need any help, feel free to reach out to us via call/whatsapp at +33 6 01 36 09 96 or write to us at team@lefrehindi.com as Team Le Frehindi will be at your disposal throughout the event. Go Team India!
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La contribution de l’Association Frehindi à la promotion des arts et de l’artisanat indiens

Le Frehindi est fier de contribuer de manière modeste mais significative aux efforts de promotion des arts et de l’artisanat indiens en aidant Swadesh, une entreprise de Reliance, à ouvrir des magasins en Europe et aux États-Unis. Swadesh se consacre à la présentation de l’artisanat indien, allant des exquis tapis du Cachemire aux élégants saris Banarasi, de l’art complexe de l’impression tribale à une variété de souvenirs indiens. India House dans la zone FANS des Jeux olympiques du Parc de Villette servira de plate-forme dynamique pour promouvoir et préserver le riche patrimoine culturel de l’Inde tout en offrant des moyens de subsistance durables aux artisans. Qu’est ce que c’est India House India House dans la zone FANS des Jeux olympiques n’est pas seulement un marché mais un centre culturel qui célèbre la diversité et le savoir-faire de l’Inde. En exposant ces objets artisanaux uniques, nous visons à présenter l’essence de la culture indienne à un public international, en favorisant l’appréciation et la demande pour ces arts traditionnels. Cette initiative jouera également un rôle crucial dans le maintien des moyens de subsistance des artisans, en garantissant que ces métiers séculaires continuent de prospérer dans un monde moderne. À propos de notre rendezvous avec le chef de l’initiative India House, Monsieur Pradeep Récemment, le président de l’Association Frehindi, M. Haru Mehra, a eu une réunion productive avec le directeur commercial de Swadesh à Paris. Ils ont discuté des modalités et des stratégies de promotion de l’artisanat au Parc de Villette, qui accueillera pour la première fois India House pendant les Jeux olympiques. Cette collaboration marque une étape importante vers l’aspiration de l’Inde à accueillir les Jeux olympiques de 2036, mettant en valeur notre richesse culturelle et nos prouesses organisationnelles.L’inclusion de l’artisanat indien à un événement international aussi prestigieux souligne notre engagement à préserver et à promouvoir notre patrimoine culturel. Cela souligne également le potentiel de ces métiers à captiver un public mondial et à créer des opportunités économiques pour les artisans.L’inclusion de l’artisanat indien à un événement international aussi prestigieux souligne notre engagement à préserver et à promouvoir notre patrimoine culturel. Cela souligne également le potentiel de ces métiers à captiver un public mondial et à créer des opportunités économiques pour les artisans. Notre parcours en avenir avec les étudiant(e)s éuropéen(e)s en Inde Nous prévoyons également un programme de volontariat pour les étudiant(e)s européen(e)s en Inde. Dans l’état d’Uttarakhand, les étudiants européens auront probablement un avant-goût du mode de vie indien authentique et traditionnel. Ils auront l’occasion d’en apprendre davantage sur l’histoire et les processus impliqués dans la fabrication de l’artisanat traditionnel indien. Rejoignez-nous pour célébrer cette initiative et soutenir les artisans qui perpétuent nos traditions culturelles. Ensemble nous pouvons faire la différence. Contact :-Email :- hr@lefrehindi.comAppel/Whatsapp :- +91 9811233378
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India House at the Paris Olympics 2024: A Cultural Showcase and Home for Indian Athletes

Discover India House at the Paris Olympics 2024, established by the Reliance Foundation and IOA. Celebrate 100 years of India’s Olympic participation and explore the rich cultural and sporting heritage of India. Index: Introduction to India House at the Paris Olympics: A Cultural Showcase The Paris Olympics 2024 is set to be an extraordinary platform for sporting excellence and cultural exchange. Among the various cultural pavilions, India House stands out as a vibrant testament to India’s rich cultural tapestry and its thriving arts and crafts sector. This blog delves into the essence of India House, its purpose, and what visitors can expect. We will also explore the significant role played by SWADESH by Reliance in promoting Indian handicrafts and handmade products, adding a unique charm to the Indian cultural showcase. Overview of India House The India House at the Paris Olympics has been established by the Reliance Foundation in partnership with the Indian Olympic Association (IOA). It marks the completion of 100 years of India’s Olympic participation and serves as a “home away from home” for the national contingent. Located at the Parc de la Villette in Paris, which is designated as the ‘Park of Nations’ during the Games, India House is surrounded by 14 other hospitality houses including those from the Netherlands, Canada, Brazil, and France. Purpose of India House The primary aim of India House is to celebrate and promote Indian culture on an international platform. It seeks to: What Visitors Can Expect? Visitors to India House can look forward to a rich and varied experience that includes: SWADESH by Reliance Foundation Promoting Indian Handicrafts and Handmade Products A significant highlight of India House is the presence of SWADESH by Reliance Foundation, a dedicated initiative to promote Indian handicrafts and handmade products. SWADESH is committed to preserving and promoting India’s rich artisanal heritage by supporting local artisans and providing them with a platform to showcase their work to a global audience. Role of SWADESH by Reliance Foundation Conclusion India House at the Paris Olympics is a celebration of India’s cultural heritage and a testament to its vibrant arts and crafts sector. With the Reliance Foundation and IOA at the helm, and the significant contribution of SWADESH by Reliance, visitors can expect an enriching experience that not only showcases the beauty of Indian culture but also supports and promotes the invaluable work of Indian artisans. The logistical support from Le Frehindi, particularly in volunteer management and event promotion, ensures that India House runs smoothly and effectively. Whether you’re a sports enthusiast, a culture aficionado, or simply curious, India House promises to be a highlight of the Paris Olympics, offering a unique and memorable journey through the heart of India. Le Frehindi is proud to be a part of this magnificent venture, contributing to the seamless operation and promotion of India House, ensuring that visitors experience the best of India’s cultural and sporting heritage.
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Le Frehindi’s Contribution to Promoting Indian Arts and Crafts

Le Frehindi is proud to contribute in a small yet significant way to the efforts of promoting the arts and crafts of India by assisting Swadesh, a Reliance venture, in opening stores in Europe and the US. Swadesh is dedicated to showcasing Indian handicrafts, ranging from the exquisite Kashmiri carpets to the elegant Banarasi sarees, from the intricate Tribal Block printing art to a variety of Indian souvenirs. The India House at the Olympics FANS Zone in Parc de Villette will serve as a vibrant platform to promote and preserve India’s rich cultural heritage while providing a sustainable livelihood for artisans. The India House at the Olympics FANS Zone The India House at the Olympics FANS Zone is not just a marketplace but a cultural hub that celebrates the diversity and craftsmanship of India. By displaying these unique handicrafts, we aim to bring the essence of Indian culture to an international audience, fostering appreciation and demand for these traditional arts. This initiative will also play a crucial role in sustaining the artisans’ livelihoods, ensuring that these age-old crafts continue to thrive in a modern world. Recently, our CEO, Mr. Haru Mehra, had a productive meeting with the Business Head of Swadesh in Paris. They discussed the arrangements and strategies for promoting handicrafts at Parc de Villette, which will host the India House for the first time during the Olympics. This collaboration marks a significant step towards India’s aspiration to host the 2036 Olympics, showcasing our cultural richness and organizational prowess. The inclusion of Indian handicrafts at such a prestigious international event highlights our commitment to preserving and promoting our cultural heritage. It also underscores the potential of these crafts to captivate a global audience and create economic opportunities for artisans. New Social Volunteering Project in the Himalayas In addition to our efforts in Europe, Le Frehindi is excited to announce a new social volunteering project in the Uttarakhand region of India, starting in January 2025. This initiative will enable European high school students to volunteer in the Himalayas. This program focuses on promoting environmental sustainability in the Himalayas, enhancing digital skills among local youth, improving educational resources through the Happy Library Initiative, and supporting local craftsmen globally. In the state of Uttarakhand, European students are likely to get a taste of the authentic and traditional Indian way of life. They will have the opportunity to learn about the history and processes involved in making traditional Indian crafts. Benefits for participants For European students, this project offers a unique chance to immerse in Indian culture, enhancing their teaching, leadership, and cross-cultural communication skills. They will develop empathy and adaptability, fostering a sense of social responsibility and global awareness. For Indian youth and artisans, the project provides valuable educational resources and digital literacy skills, broadening their global perspectives. Additionally, local craftsmen will gain international exposure and market access, increasing their income and sustainability. This project seeks support from EU institutions to ensure its success, benefiting both European students and the local Indian community. Conclusion Le Frehindi’s efforts in promoting Indian arts and initiating this social volunteering project highlight our commitment to cultural preservation and community support. By bringing Indian culture to an international audience through Swadesh stores and fostering cross-cultural exchange in Uttarakhand, we aim to make a meaningful impact. Join us in celebrating and supporting these initiatives to preserve cultural heritage and create enriching experiences across continents. Join us in celebrating this initiative and supporting the artisans who keep our cultural traditions alive. Together, we can make a difference! For more details, kindly visit our website at www.lefrehindi.com. You can also reach out to us directly through our Contact Page and our team will reach out to you. To connect with us via WhatsApp or phone, please use the following numbers: +91 9811237050 / 45 / 67. For email correspondence, you can reach our team at team@lefrehindi.com
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